Totally Awesome Trailers

Movie trailers have one function and that is to promote a movie. Rarely it seems does a trailer come along that stands on an entirely different level, almost independent of the film it's promoting. It's when a trailer becomes more than just a piece of advertising and becomes its own tiny piece of art. There are two such trailers that I can think of.

The first is the teaser trailer for the 2009 film "Watchmen".



This trailer is cut so well and crafted so cohesively with the song "The Beginning is the End is the Beginning" (a Smashing Pumpkins b-side), that you forget that it's simply there to function as an advertisement. Even Billy Corgan of the Pumpkins stated that his song worked magnificently with the trailer. After seeing this trailer I immediately bought the song on iTunes and purchased the "Watchmen" graphic novel from which the film is based. Please note that I never purchase books. To me, this trailer is far superior to the film itself.

The second is the new teaser trailer for David Fincher's "The Girl with the Dragon Tattoo", based on the Swedish novel of the same name.



This trailer is a beautiful example of images cut to music (Trent Reznor/Karen O cover of Led Zeppelin's "Immigrant Song"). This form of editing can't help but illicit a deep response within the brain. You don't forget a trailer like this. The images and music are literally married to one another. I love it!

Sometimes I wish every movie trailer was as well done as the two above, but then gems like these wouldn't stand out in the way that they do.

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